A-Pro Agency CEO Reveals SEO Secrets at MCU

By Nabi Bui

On the afternoon of September 22 at Ming Chuan University’s Jihe Campus, the Integrated Marketing Communications class invited Alexander Frankish, CEO of A-Pro Agency, who unveiled the “secrets” behind SEO-driven content. He opened with memorable anecdotes from managing global marketing campaigns, emphasizing: “There are no wrong ways to do business; we just find better ways.”

Currently serving as CEO of A-Pro—a cutting-edge content creation platform powered by AI algorithms—Frankish has been helping enterprises, organizations, and individuals generate high-quality, SEO-optimized content and implement effective digital marketing strategies. With years of hands-on industry experience, he is recognized as one of the most energetic and innovative thought leaders in SEO and digital marketing.

During his lecture, Frankish introduced a series of pivotal tools and databases that are reshaping the marketing landscape. These ranged from movie databases such as IMDB and AZMOV (used to support user experience optimization and advertising on Google and Facebook) to major transformations within the “new landscape” of digital search: Google AI Mode, Perplexity (LLMs + RAG), and the rapid rise of Instagram and TikTok as alternative search engines for younger generations. He stressed that AI-driven technologies are unlocking new opportunities for intelligent data utilization, enabling marketing strategies to become more personalized and significantly more effective.

Transitioning into deeper insights, Frankish explained that SEO content is not merely about inserting keywords. Instead, effective SEO is a balance between genuine informational value and a seamless user experience. Content must satisfy Google’s algorithms while remaining engaging enough to sustain readership. He compared it to a conversation: “Good content is like a captivating dialogue—if readers find it interesting, they will stay longer and come back repeatedly.” Hence, he encouraged students to prioritize quality, timeliness, and user behavior analysis in order to maximize engagement.

In his discussion of SEO content strategies, Frankish outlined essential Do’s and Don’ts:

DOs: Build high-quality backlinks, develop content according to the EEAT principle (Expertise, Experience, Authoritativeness, Trustworthiness), optimize user engagement (CTR, dwell time), enhance Core Web Vitals, ensure content freshness, maintain mobile-friendliness, and strengthen website security.

DON’Ts: Overuse keywords (keyword stuffing or over-optimization), produce thin or low-value content, purchase or manipulate backlinks, allow slow page loading speeds, engage in cloaking, or overload websites with intrusive advertisements.

Frankish also introduced A-Pro as a professional content-generation platform designed to assist businesses and marketers in producing SEO-friendly and highly interactive content—an invaluable tool, he noted, that students should actively explore.

After the session, Tran Hanh Nhien, a student from the MCU JMC, shared: “It was an inspiring and highly practical lecture that deepened my understanding of SEO content in particular, and digital marketing as a whole.”

Frankish further disclosed that in November, A-Pro will organize a live marketing forum, offering students the opportunity to engage directly with industry experts and explore SEO and emerging digital marketing trends in greater depth. Although details remain confidential, he urged attendees to “look forward to this exciting event.”

As the discussion concluded, many students stayed behind to converse further with the CEO. This encounter not only provided practical knowledge but also underscored MCU–IC’s commitment to connecting students with leading industry professionals, thereby broadening their horizons in the digital marketing realm. Undoubtedly, it was a memorable event—one that will continue to inspire and motivate students as they prepare for their future careers.